The Ultimate List Of Lookalike Audiences (& How To Use Them For Maximum Results)
Last week I noticed a sponsored post from Facebook themselves was in my news feed so, because I'm an obsessive ad stalker, I looked at their targeting.
They were using a Lookalike Audience.
So, out of curiosity I turned off all of my ad preferences & spent this week looking at the targeting used in every ad I was shown.
(Yes, I was temporarily blocked from using the "why am I seeing this" feature several times each day!)
In total, I saw 207 prospecting ads & 26 retargeting ads.
Out of the 207 prospecting ads, 128 (or 62%) were using lookalike audience targeting.
Side Note: I also clicked on every ad to see their landing pages (again, because ad stalker).
Only 12.5% of these advertisers were following up on their warm traffic with retargeting ads. Do you?
I'm not surprised that lookalike audience targeting was the most common type.
They're known for delivering higher conversions at a lower cost & they're easy to set up.
The hardest thing is deciding which audience to use as the source!
The Best Sources To Use To Create Your Lookalike Audiences:
- high value buyers
- repeat buyers
- specific product buyers
- bundle buyers
- purchased on desktop
- purchased on mobile
- purchased using iOS
- purchased using android
- all buyers from the past 7,14, 30, etc days
- abandoned checkout event
- add to cart event
- phone leads
- email leads
- messenger leads
- specific funnel leads
- app downloads
- free trial users
- all leads from the past 30, 60, 90, etc days
- >95% watched
- >50% watched for high converting video
- site visitors from the past 7, 14, 30, etc days
- product page visitors
- order form visitors
- blog category visitors
- specific blog post visitors
- landing page visitors
- Facebook page followers
- people who have made a reservation
- guest register
- loyalty program
- account or membership holders
- client list
- registrations for in-store giveaway
How To Get The Best Results From Your Lookalike Audiences
If you want more insights into the best way to use lookalike audiences for your specific ad campaigns & goals you can get them with our Profit Pockets Ad Audit.