Facebook Ad Costs vs Value


​​The Difference Between The Cost Of A Facebook Ad Click & The Value ​Managing your ads based on getting cheaper clicks ​& leads is not always ​the best option.Take these results from a test of 2 ad variations as an example.The control (left) has: ​A higher CTR ​A lower CPC ​More clicks check-circle More leads […]

Average Data Is Killing Your Facebook Ad Profits


​How ​Average Data Is Killing Your Facebook Ad Profits You don’t want average results or average returns…But, if you’re just looking at the preset reporting metrics in your Ads Manager dashboard without taking the time to really dig down & analyze your in-depth ​metrics, you’re making decisions based on average data. ​For the purpose of […]

The 3 “TIC’s” For Facebook Ad Creation


​The 3 “TIC’s” For Facebook Ad Creation ​Like ​everything in life, the success of a Facebook ad​​ ​is influenced by 2 factors: The things you can control & the things you can’t. ​When running Facebook ads, you really only have full control over three things:Your targetingYour images or videoYour copy”Tageting-Image-Copy or TIC” ​​Everything else i​s influenced by external […]