How To Beat Rising Ad Costs With A Free MyRS Audit
With the cost of Facebook ads rising there are more & more people out there trying to sell their "secret tactics to get cheap clicks".
The only secret we have to reveal is that your Facebook ad account is actually hiding potential revenue from you.
We call them 'profit pockets' & we can find them for you with a MyRS Audit.
What Is A MyRS Audit?
The "MyRS Audit" stands for "My Revenue Search Audit" & it got that name for 2 reasons:
- 1Its an in-depth search through your ad account data to find opportunities to increase the revenue & return generated by your Facebook ads
- 2We wanted a memorable tagline:
"The MyRS Audit"
It's like an IRS audit for your Facebook Ad Account (except you'll like what we find)
Who Is The MyRS Audit For?
At ViaFunnel our goal is to help as many business owners, entrepreneurs & Facebook ad managers get the best performance possible from their ads & funnels however, the MyRS Audit isn't suitable for everyone.
In order for us to be able to have enough data to find opportunities for you to optimize your ads & make your profits immune to rising ad costs you'll need to have the following:
You'll also need to demonstrate that you have a strong commitment to reaching your advertising goals.
We forfeit $500 in revenue for each free MyRS audit we perform & we want to make sure that we're helping people who will take action on the insights we provide.
If you want us to help you find your hidden 'profit pockets' but your account doesn't meet the above requirements the following blog posts may help.
How Does A MyRS Audit Work?
When you apply for your free audit we'll ask for your Facebook Ad Account ID so that we can request temporary analyst level access to perform the audit.
We'll also ask you to provide a brief overview of your ad campaigns & goals so that we can focus on the areas that are most important to you.
For this reason, every audit is different so it's impossible to say exactly what your audit will reveal.
However, we do have 3 core objectives for every audit so you'll know that at the very least you'll find:
Opportunities To Optimize For Your Goals
There's a lot of general advice available about optimizing your Facebook ads however, with your goals in mind we can find specific ways to optimize your account as we review your:
- campaign structure
- ad creatives, user experience & journey
- audience targeting
- pixel tracking
- in-depth data & current results
Hidden Profit Pockets
'Profit Pockets' is the term we use to describe potential opportunities to for increased ad revenue & performance that aren't easily identified when looking at your data as it's presented in the Facebook Ads Manager Dashboard.
They're present in every ad that's received a significant amount of traffic, even your ads that failed to meet KPI.
Wasted Ad Spend
Just like 'profit pockets' are hidden in your reported data, instances of inefficient & wasted ad spend are usually hiding in there too.
A few common culprits are unprofitable segments in your targeting, audience overlap, incorrect objectives, poor pixel tracking & ineffective bid management.
Fixing any issues that are causing wasted ad spend will provide an almost immediate improvement to your ROAS.
If you want to see how we can help you beat rising ad costs by finding ways to improve your Facebook Ad performance apply for your free MyRS Audit now!